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Gold & Jewelry Stores in New Jersey

William S. Rich & Son

Explore Our Exquisite Gold & Jewelry Collection

Step into a world where timeless elegance meets contemporary flair. Our curated collection of gold and jewelry offers a symphony of sparkling treasures, each piece meticulously crafted to capture the essence of enduring beauty and personal expression. Whether you're seeking a statement piece to elevate your evening ensemble, a delicate token of affection, or a lasting investment in precious metals, our selection promises to enchant and inspire.

Unearth the Radiance of Gold

Gold, the quintessential symbol of luxury and prestige, takes center stage in our diverse array of offerings. From the warm, classic glow of yellow gold to the cool, sophisticated allure of white gold and the romantic blush of rose gold, we cater to every taste and preference. Discover intricately designed gold chains that drape gracefully, bold gold bangles that command attention, and delicately crafted gold earrings that add a touch of refined sparkle to any look. For those seeking a tangible investment, explore our selection of gold bars and coins, a timeless and secure way to diversify your portfolio.

A Symphony of Sparkling Gemstones

Our jewelry collection is a vibrant tapestry of dazzling gemstones, each hand-selected for its exceptional brilliance and quality. Immerse yourself in the captivating depths of sapphire blue, the fiery intensity of ruby red, and the serene tranquility of emerald green. Let the diamond's unparalleled brilliance illuminate your life, whether set in a classic solitaire engagement ring, a sparkling tennis bracelet, or a pair of elegant diamond studs. Explore the ethereal beauty of pearls, the vibrant hues of topaz, amethyst, and garnet, and the unique charm of semi-precious stones like opal and turquoise. Each gemstone is meticulously set by skilled artisans, ensuring that its natural beauty is showcased to its fullest potential.

Craftsmanship That Speaks Volumes

We believe that jewelry is more than just an accessory; it's a work of art. Our pieces are crafted with unwavering attention to detail, using traditional techniques and cutting-edge technology to achieve unparalleled precision and quality. From the initial design concept to the final polish, every step of the process is overseen by experienced craftsmen who are passionate about their art. We source our materials ethically and responsibly, ensuring that our jewelry is not only beautiful but also sustainable.

Find Your Perfect Piece for Every Occasion

  • Engagement & Wedding: Celebrate your eternal love with our breathtaking collection of engagement rings and wedding bands. From classic solitaires to intricate vintage designs, we offer a range of styles to suit every couple's unique love story.
  • Anniversary & Milestone Gifts: Mark life's special moments with a gift that will be cherished for generations. Our selection of fine jewelry includes elegant necklaces, bracelets, and earrings that are perfect for celebrating anniversaries, birthdays, and other milestones.
  • Everyday Elegance: Elevate your everyday style with our collection of versatile jewelry pieces. From delicate pendants and simple stud earrings to stackable rings and minimalist bracelets, we offer a range of options that are perfect for adding a touch of sparkle to your daily look.
  • Statement Pieces: Make a lasting impression with our collection of bold and dramatic statement pieces. From oversized cocktail rings and chandelier earrings to elaborate necklaces and cuff bracelets, these pieces are designed to turn heads and spark conversations.
  • Investment Pieces: Secure your financial future with our selection of gold bars, coins, and high-quality gemstone pieces. These items not only hold intrinsic value but also offer a tangible and beautiful way to diversify your assets.


Experience the Difference

We are committed to providing our customers with an exceptional shopping experience. Our knowledgeable and friendly staff is always on hand to assist you in finding the perfect piece of jewelry. We offer a range of services, including custom design, jewelry repair, and appraisal, ensuring that your precious pieces are always in pristine condition.

Visit our showrooms today and discover the magic of gold and jewelry. Let us help you find the perfect piece to celebrate your unique style and create lasting memories.